Picking a name for your startup

Recently I’ve had misgivings about my chosen name for the  Meal Planning website I’ve been working on with a friend, MealsZen.

Getting Real suggests that a name should be catchy and not necessarily ultra-descriptive, and I tend to agree.

I’ve been pondering it for a few days, and funny enough I came across the video below of Tim Ferris (author of the 4 Hour Work Week) and Kevin Rose (founder of Digg) chatting about how to choose a name for your startup.

Tim and Kevin from Glenn McElhose on Vimeo.

In short, Tim suggested using Adwords to A/B test them.   How interesting, I thought.

Well, there you have it. But just so you get the last word….

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